“The 3rd Animation Support Program” Launching Ceremony
15 Local Animation Start-ups and Small Enterprises Subsidized
for Sustainable Development of Local Animation Industry
(11 August 2015, Hong Kong) The 3rd Animation Support Program (3rd ASP) was launched today with the 15 animation enterprises selected to participate in the program announced at the ceremony.
The launching ceremony was officiated by Mrs. Janet CHU, Assistant Head of Create Hong Kong of the Government of Hong Kong Special Administrative Region (“CreateHK”), Mr. Gabriel PANG, Chairman of the Hong Kong Digital Entertainment Association (“HKDEA”), and Mr. Gordon LO, Director (Business Management) of the Hong Kong Productivity Council (“HKPC”).
Organized by the HKDEA, sponsored by CreateHK, and implemented by HKPC, the ASP enters into its third edition to nurture more local animation start-ups and small enterprises with a view to promoting the development of the local animation industry.
“The first two editions of the program were well received by the industry. With the continual provision of funding support, guidance and training from professionals animators, the local animation start-ups and small enterprises participating in the current edition will be able to produce their creative animation works in full swing,” said Mr. Gabriel PANG, Chairman, HKDEA. “We hope that the program can act as a platform for nurturing local creative talents in the field of animation, help them find more business opportunities, and promote the sustainability of the animation industry in the long run.”
Mrs. Janet CHU expressed her gratitude to the HKDEA for organizing the ASP. She said that CreateHK is committed to supporting local creative industries, which requires the full support of relevant trade and industry organisations.
The 3rd ASP, which has two categories, namely Start-ups and Small Enterprises, started the recruitment in April 2015. After a rigorous vetting of best online casino the applications by a committee comprising industry professionals, 10 animation start-ups and 5 small animation enterprises are selected. The ASP provides participating animation enterprises with resources, training programs, professional mentorship and talent matching, which help them produce their original animation works to showcase their creativity and technical competence, with a view to raising the standard of local animation as a whole.
|Eligibility||Enterprise with a history of not more than 4 years as at the application deadline, and 8 full time staff members or below||Enterprise with a history of not more than 8 years as at the application deadline, and 15 full time staff members or below|
|Length of completed animation work||Not less than 3 minutes||Not less than 5 minutes|
Publicity activities will also be organized to promote the animation works produced under the 3rd ASP to the public and the industry. These activities will include premiere, press conference, broadcasting on local TV channels, social media and internet, and screening in the 2016 Hong Kong International Film & TV Market (FILMART) and on other major commercial platforms. In addition, these animation works will be nominated to participate in international contests, such as the “DigiCon6 Awards” organized by Japanese broadcaster Tokyo Broadcasting System (TBS) Television, and the China International (KingBonn) New Media Shorts Awards which was held in May every year during the China International Cultural & Creative Industry Expo. Promotion through all these channels aims to help the participating animation start-ups and small enterprises build up their own brands, establish contacts with potential clients and explore business opportunities.
The ASP was launched in 2012. The last two editions have nurtured a total of 35 animation start-ups and small enterprises to produce their original animations, some of which attained a number of awards in local and international contests.
For more details of the 3rd ASP and a review of the animations produced under the 1st and 2nd ASP, please visit the official website: www.animation-ssp.com.
List of Participating Companies of the “3rd Animation Support Program” (in alphabetical order)
|Start-ups||Name of Animation|
|Appleboxman Workshop||Where have the flowers gone ?|
|Creatal Animation||Where Can I go?|
|Dreamer Concepts Ltd.||Ten|
|KOKONUZZ LIMITED||The Walking Bacon|
|Nearko Limited||Journey to the Sweet : Birth of Kimo.G.Chocopig|
|Nine Monkeys Workshop||Let the Old Dream Gone with the Wind|
|Outerbox Creative||Come On Sun|
|Redpill Studio Limited||Mama where are you ?|
|The Meaning of Soul||HFO (Hungry Flying Object)|
|Small Enterprises||Name of Animation|
|Core Studio Limited||How To Train Your Lion|
|Flamesquads Creative Ltd||My Huggi Me|
|HUWE ANIMATION STUDIO||The Little Iron Chef|
|Mad Keith Workbench||Chill and shivering|
|minimind studio Ltd.||THE ONLY ONE|
Vetting Committee Members and Mentors (in no particular order)
|Mentors||Vetting Committee Member||Judging Panel|
|Mr. Gabriel Pang, Chairman, Hong Kong Digital Entertainment Association||✓||✓|
|Ms. Joycelyn Choi, Director of Programming & Marketing, MOViE MOViE||✓|
|Ms. Roxane Tsui Po Yik, Project Manager, ifva, Hong Kong Arts Centre||✓|
|Mr. Mathew Chow, Managing Director, Simage Animation & Media Ltd||✓|
|Mr. Anthony Lee, Professor or Practice, School of Design, The Hong Kong Polytechnic University||✓||✓|
|Mr. Eddie Leung, Senior Teaching Fellow, School of Creative Media, City University of Hong Kong||✓||✓|
|Mr. Neco Lo, Member, Hong Kong Animation Filmmaker Society||✓||✓|
|Ms. Viola Shum, Lecturer, Department of Communication Design and Digital Media , Hong Kong Design Institute||✓||✓|
|Mr. Felix Ip, Animation Director / Former Creative Director, Imagi Animation Studio||✓||✓|
|Mr. Toe Yuen, Hong Kong Famous Animation Movie Director||✓||✓|
|Mr. Wong Ying, Famous Animator / Scriptwriting||✓|
|Mr. Eddy Hui, Associate Professor, Faculty of Design, Technological and Higher Education Institute of Hong Kong||✓||✓|
For media enquiries, please contact the PR representative of the 3rd ASP,
AQ Communications Ltd.
|Suri Ko||Tel: 2137 9702 / 6026 4308||Email: firstname.lastname@example.org|
|Dorcus Teng||Tel: 3105 2057 / 9227 4617||Email: email@example.com|