The Animation Support Program (“ASP”) was launched in 2012, with the aim to support its participating companies, which are local start-ups and small-sized companies with high potential in the animation sector, with a series of support, including resources, training program, professional mentorship and talent matching, to encourage them to produce original creative animation works that demonstrate their creativity and technical ability, as well as to upgrade the quality of the local animation industry. Apart from providing funding support and training, the ASP also implements tailor-make activities via various channels to help the participating companies find business partners and generate business opportunities with potential clients.